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Influencer Marketing for Small Businesses: Success Tips

By means of the previously mentioned research objectives—that of ascertaining the influence of influencers on purchasing interest in East Java cuisine—we hope to This is crucial so that consumers' purchasing intents are understood to be based on their impressions of the dependability or efficacy of influencer campaigns shown on social media. This study focuses especially on East Java's propensity to purchase culinary products based on videos influencers posted on Facebook, Instagram, and Tiktok. The gathered data in this work is analyzed and observed using a quantitative design. The study took place in East Java, particularly in the Regency area with much of culinary tourists. The choice of the province of East Java was based on the many gastronomic variations and significant population; hence, the probability of respondent selection is higher and many respondents spend their time on social media and observing influencers present promotions of different culinary pleasures in ...

Why American Businesses Are Choosing Brazil

It's not easy to start your own business in Brazil. To keep your business going, you need to be driven, creative, and dedicated when making decisions. You also need to be persistent and very positive. In times of economic trouble, people need to be very careful about what they do, and entrepreneurs need to look for chances to make money. Most Brazilians go into business on their own, without any help from the government to become regulated companies. They go into unknown areas because they want to, and they don't think about the fact that they might need specialized help from groups and organizations. Even though they speak a different language, the laws and rules for everything are a bit easier in the United States. The United States has the world's biggest economy, which supports study, business, technology, and consumption. It's also a great place for new businesses to start up. When you hire a local business to do something, they usually stick to their end of the deal. This happens a lot in Brazil. To understand the steps you need to take to start a business in the US, you should first learn about the differences between doing business in the US and in Brazil.

How schooling is different


In the United States, education is designed to help students become independent. From a very young age, students are taught how to make decisions and be independent without having to wait for retirement or other government programs. People there are ready to spend and start their own businesses because they know how the whole process works, which makes it easier to do. In Brazil, schools don't teach people how to be entrepreneurs or how to go to events that are meant to bring in business. Once a school or degree has been chosen, the first contact will happen. There are a lot of people who give up on business in Brazil because they are afraid of taking chances. In this country, almost everyone would rather work for someone else and make money than start their own business.
Focus and getting things done
As an American businessperson, you never leave the house without a business card. They value efficiency. Because they need results, they make websites and projects that are well put together. By networking, everyone knows that Brazilians don't really work that way. People in Brazil who run businesses are behind Americans because their businesses are not organized and run smoothly.
Plans for marketing
Another thing that hurts Brazilian business owners is that they don't spend much in technology. Americans put a lot of money into websites, e-commerce, apps, Facebook, Instagram, LinkedIn, WhatsApp, and other tools that help them market their businesses. But Brazilians use these tools in the wrong way and not very professionally. If you want to be a great business owner in the US market, you need to learn how digital media work to attract and keep customers. If the entrepreneur doesn't pay attention to his online profile, he might not be able to open his business in the United States.

Business growth


One important part of keeping a business going is learning how to deal with loss. When something doesn't work out as planned in Brazil, businesses shut down, investors leave, customers criticize, and the process of giving up starts. The business owner gives up on the idea of having a great business because he is afraid of failing again. In the U.S., things are different because businesses are taught from a young age that failure is just a chance to start over. For added security, many investors are willing to put their money into companies whose owners have failed before to make sure they don't make the same mistakes again.
Financial company
The Americans are also great at buying things and are very good at managing their money. As the world's biggest consumer market, they look at price polls and make decisions based on those when they buy something. The customer knows exactly what they want and pays the right amount so that everyone can do their best. Aside from that, businesses use spreadsheets, agendas, and daily planners to keep track of their money and see what they've spent it on. Before starting a business in the US, you should learn about the current market and focus on quality, organization, planning, and taking steps that will give your company an edge over its competitors. Brazil is a good place for many global companies that are moving to Latin America (LATAM) to start. Brazil has the sixth-largest population in the world, which gives businesses from around the world access to a huge customer market. International groups that do business in Brazil can also trade with other Latin American countries thanks to trade deals that are good for everyone. However, global employers face big problems when they try to join this market on their own. Setting up a business in Brazil takes a long time and costs a lot of money. Also, the country's complicated tax and labor laws make it very hard to follow the rules.

Here is a list of important things to think about if you want to do business in Brazil, along with the pros and cons of joining this market


Find out how working with a global expert can help you get your product to market faster and with less chance of not following the rules. Foreign companies that want to do business in Brazil should learn about the country's standard business practices and culture norms before they go there. For instance, Brazilians don't do business with companies, they do it with people. As a result, you can expect to make small talk with business partners in order to build a good connection, and for those relationships to become more casual over time. Men usually shake hands when they meet, and it's best not to talk about politics, religion, or poverty when you're talking to someone. Learning about the local practices will help you avoid surprises, feel less stressed, and have a better chance of succeeding when you enter this new market. Brazil has the fifth-largest population in the world, and its middle class is growing very quickly. This means that the country has a huge customer market. This huge and varied consumer market opens up a lot of great business possibilities for companies from all over the world that want to reach new customers in the country. Foreign companies can invest and do business in Brazil's broad market in a number of ways. For example, Brazil has been a world leader in agriculture for a long time thanks to its warm temperature and rich natural resources. There is also room for modernization in this sector, which has given foreign companies access to new technology that can help modernize and make the industry more efficient. There are also opportunities in other national areas, like energy, mobile app development, and financial tech, which are all growing at very fast rates.

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