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By means of the previously mentioned research objectives—that of ascertaining the influence of influencers on purchasing interest in East Java cuisine—we hope to This is crucial so that consumers' purchasing intents are understood to be based on their impressions of the dependability or efficacy of influencer campaigns shown on social media. This study focuses especially on East Java's propensity to purchase culinary products based on videos influencers posted on Facebook, Instagram, and Tiktok. The gathered data in this work is analyzed and observed using a quantitative design. The study took place in East Java, particularly in the Regency area with much of culinary tourists. The choice of the province of East Java was based on the many gastronomic variations and significant population; hence, the probability of respondent selection is higher and many respondents spend their time on social media and observing influencers present promotions of different culinary pleasures in ...

Our efforts add to the corpus of knowledge available about online advertising auctions. In this field, learning in repeated auctions (Balseiro and Gur, 2019; Kanoria and Nazerzadeh, 2020; Nedelec et al., 2022; collusion; Decarolis et al., 2020; discriminatory effects; Celis et al., 2019; Ali et al., 2019; Nasr and Tschantz, 2020; stochastic quality scores; Ostrovsky and Skrzypacz, has lately attracted interest. Rather, we want to underline under a given information structure auctions with various allocation strategies under parallel sales channels. Our approach thus differs from Bar-Isaac and Shelegia (2022), who evaluate auctions and auto-bidding systems in a single market with exogenous limits to the capacity to instruct and to price discriminate. Looking at a model of targeted bidding when the fixed number of organic search results is known, Motta and Penta investigate in their 2022 work Sponsored material in their surroundings could replace natural knowledge when the same company...

Ware that fell short of his exacting standards to ensure his staff members were operating at his level of excellence. Wedgwood would transform a formerly dirty and uncultivated trade into a worldwide enterprise by uniting art, design, and technology and build a firm that, 260 years later, employs more than 3,000 people. Still, this book is neither about the Industrial Revolution or ceramic manufacture This is a book on contemporary marketing. What then could a pottery producer in the 17th century have to do with modern digital marketin As it happens, he was, at least somewhat ahead of his time. And as such, I would like to discuss the marketing plans Wedgwood developed prior to Instagram's launch. Unlike Steve Jobs, Josiahand felt the direction British consumer society was headed at the timnding of consumerism, culture, and how to use the correct venues and powerful people to both create a brand and market his.Best of all, the engineturned cups matched the saucers and the lid fit t...

how well the result can be applied to generalize onto a population, there are limits. The result of the analysis of this data set can be applied to understand and explain how consumers with access to the Internet and knowledge in English behave. It is, however, necessary to perform many studies over the years, with different respondents to improve the work and really  establish the results as reliable (which is the case for all studies). During the collection, the dataset was monitored to ensure various groups were represented. For example, if after two days, the data showed a sample of 90% men, efforts are made to reach more women. Even if the method results in a convenience sample, the recruiting of more respondents must aim to  to the spread of demographic variables. The researchers must, therefore, try and find people from different countries and groups (such as gender). Since the survey concerns online purchasing internationally, many people can be potential respondents, ...

We live in the era of digitalization, having spent several years already as well. The world is moving constantly and in continual change. Most businesses and our daily lives reflect digitalization, which permeates all spheres. < Young people, children, teenagers and young adults born from this generation have indeed been fully submerged in this digital world since they were born and everyday use it. Actually, the generation Z was born just at the dawn of the internet, and the generation Alpha, which began in 2010, saw the release of iPad and Instagram. Both generations experienced a time of fast advanced technologies (Arora and Jha, 2020). Companies had realized this and included it into their plans to be even more competitive, as Jha (2020) notes: the generation Alpha "had already influenced the trend of marketing, technology, and priorities of their millennial parent." This is the reason influencer marketing is a common tactic used by businesses in marketing lately. T...

Method A qualitative research including three interviews of influencer in the fashion and beauty industry, two interviews of brand within the fashion and beauty industry and seven interviews of followers following the influencers previously mentioned. The study used three perspectives, as all the parts are linked together and in order to have more reliable findings  thanks to the triangulation of data. Findings: Brands, thanks to social networks and influencers, have a real power of influence on young generations of consumers. Consumers identify and create links with influencers, which drives them to follow influencers recommendations. This relationship impacts young consumers on different level. Indeed,  followers tend to purchase what the persons they idealize use or wear, being the influencers in this case. Thus, even if partnerships are a strategy used a lot by brands, it is not the only one. Today, brands are aware of the behavior of consumers, and they know that their sa...

Influence report 65 % of companies are participating in influencer-based marketing, and using bloggers for influencer marketing is a common and effective tool used by many. According to the same study 86 % of influencer’s are bloggers (Technorati, 2013). The researcher will explain the concept of both earned and paid influencer marketing, but will focus on paid  marketing because that’s where the company becomes actively involved in the marketing process. The interview will give a qualitative and detailed insight in how to prosecute an Influencer marketing campaign in practice. The information that is gathered from the interviews can be generalized to some extent, and the secondary data can be applied to  different cases.a purchase. By providing a clear CTA (Call to Action), micro influencers can help SMEs to convert their followersThe data illustrates that SMEs carry out digital marketing using the services of micro influencers. Interactions between IT and consumers become a ...

There is a real lack of ethical framework around social media and their influencers. It is easy to think that influencers have an impact on the consumer buying decision behavior as they create a feeling of trust with the followers (Ye et al., 2021) This relation encourages the followers to take their attitudes and beliefs and this makes it difficult for consumers to discern commercial content from noncommercial content (Evans, Phua, Lim and Jun, 2017).  Moreover, this attachment may result in followers’ excessive use and problematic engagement with them (Farivar et al., 2022). Another concern is that social media design and content can induce addiction (Farivar et al., 2022) associated with mental health problems such as stress, anxiety and depression which lead to reduced wellbeing. Although research  has provided some answers, there are still gaps to be filled. Indeed, literature on influencer marketing related to impacts on consumer behavior mostly focused on general use of...

While middle class people have started to adopt new concepts about luxury consumption motivated by desire and not a basic need, tea was mostly drunk by monarchy and upper classes. As such, the tea business was expanding enormously in England, and Josiah knew better than anybody else that no other person but the Queen would have more power in the  market. The public wanted to live like nobles, and Wedgwood soon acquired the upper hand by linking his Queen's Ware with luxury with mass-produced reasonably priced goods to the general public. He would then continue his marketing campaigns, pioneer direct mail, provide money-back guarantees, free delivery, buy one get one free, and create illustrated catalogs.  One of the richest individuals in England when he died in 1795 Steve Jobs merged design, technology, and art to transform our perspective on consumer electronics and brand marketing. With his 1.6 million fans and a merry band of social media stars, Olivier Rousteing of Balmai...