Skip to main content

Influencer Marketing for Small Businesses: Success Tips

By means of the previously mentioned research objectives—that of ascertaining the influence of influencers on purchasing interest in East Java cuisine—we hope to This is crucial so that consumers' purchasing intents are understood to be based on their impressions of the dependability or efficacy of influencer campaigns shown on social media. This study focuses especially on East Java's propensity to purchase culinary products based on videos influencers posted on Facebook, Instagram, and Tiktok. The gathered data in this work is analyzed and observed using a quantitative design. The study took place in East Java, particularly in the Regency area with much of culinary tourists. The choice of the province of East Java was based on the many gastronomic variations and significant population; hence, the probability of respondent selection is higher and many respondents spend their time on social media and observing influencers present promotions of different culinary pleasures in ...

Canada vs. USA Wealth Battle

Canada's GDP per person still isn't back to where it was before the crisis. In fact, it has been going down. This lack of output growth is very bad for our long-term standard of living, especially when we compare it to the US, which is our main economic and trade partner.

Indeed, compared to the US, the most recent drop is just the latest example of a long-term trend of poor performance that goes back decades. Figure 1 shows the difference in real GDP between Canada and the US for each person from 1981 to 2022, taking inflation into account. It also shows the ratio of real GDP in Canada to GDP in the US. The result is very interesting.

Over time, both the U.S and Canada's real GDP per capita has grown, but there is still a gap between the two. The real GDP per person in Canada has grown by 59% since 1981, while it has grown by 98% in the U.S

The gap between the two countries has grown because of this. In 1981, Canada's real GDP per person was almost 90% of the U.S.'s. By 2022, it had dropped to just over 70%


On top of that, Canada's real per capita GDP has always been lower than the U.S.'s, but since 1981, the trend has been the opposite of historical growth compared to the U.S. From the 1870s to the early 1980s, the difference between Canada's real per capita GDP and the U.S.'s grew from about 70% to almost 90%.

We've come full circle and are now back to where we were in the 1870s. That being said, it's important to remember that performance varies by region. The natural resource industries in Alberta, Saskatchewan, and Newfoundland and Labrador have helped those states do a little better. When looking at recent real per capita GDP growth in big cities, Quebec City, Vancouver, and Montreal have all seen bigger gains than Toronto, Calgary, and Edmonton. In any case, the national environment is getting worse compared to the US.

There are five main reasons for this: differences in population growth, investments in capital and research and development, problems with the structure of the economy, and finally the policy environment. Figure 2 gives some background on high population growth, which has recently become the most popular way to understand Canada's real per capita GDP performance. Canada's population is growing at the fastest rate since the 1950s. This is due to more immigrants, including many foreign students and temporary workers. Canada's population was expected to be 40.528 million in the third quarter of 2023. This was a record increase of one million people from 2022, which was already a record year for growth.

Janice Nelson made the graphic Large-scale or rapid economic growth are the two types


Extensive growth means that the economy as a whole grows, while intense growth means that the economy as a whole grows per person. GDP must grow faster than population, taking inflation into account, for intense growth to happen. Assuming everything else stays the same, if Canada's population grows faster than the U.S.'s, it will cause the difference in per capita income to grow. Because Canada's population has grown compared to the U.S.'s over time, as shown in Figure 2, that has been the case for a long time.

The number of people living in Canada grew by 117% between 1960 and 2022, while the number of people living in the US grew by 85%. Because of this, Canada's share of the U.S. population rose from 10% to 12%. In comparison to our southern neighbors, we are getting bigger, which should help our home market grow and create economies of scale.

Plus, immigrants tend to be younger, so the recent population growth also helps with the labor gaps that come with an aging population. It is true that more people can help the economy grow a lot. A lot of economic growth will not happen, though, unless the stock of capital also grows to boost output.

It's strange that Canada's recent performance in capital investment—investment in buildings, plants, machinery, and equipment—looks pretty good compared to the U.S


When looked at as a percentage of overall GDP. At the moment, our investment to GDP number is about 23%, while the U.S.'s is only 21%. But, like GDP, investment spending per capita is also an important number, and this is where Canada's lack of progress is clear.

Because the U.S. has a much higher GDP per person than Canada, it can put more of each person's money. Figure 3 shows that Canada has also fallen behind the U.S. in this area. In general, Canada has had less real spending per person than the U.S. And while U.S.business spending per person has mostly gone back to normal since the Great Recession of 2007–2008, ours hasn't changed much. In 2010, the real amount of money that each person in the U.S. spent on investments was 11,601, but in Canada, it was only 10,424—ten percent less. To catch up to the U.S.

in terms of per capita investment spending, Canada needs to spend an extra $1,117 on investments each year. If we did that, our share of total investment spending to GDP would go from 23% to 26%. Given how fast our population is growing, it goes without saying that we would need to spend a lot more on investments per person than the U.S. does. In fact, we would need to spend almost 30% of our GDP on capital creation. Canada hasn't seen anything like that since the wheat boom in the early 1900s, which was also the time when the country's population grew the fastest.

Comments

Popular posts from this blog

Brazil and the USA: A Comparative Look at Urban Life

  National economies are propelled by cities These spaces are attractive to the most productive firms and the most talented workers due to the agglomeration advantages they generate, which are the primary cause for their existence. This environment is conducive to growth and development. Cities promote economic advancement by facilitating the sharing, matching, and learning of individuals and businesses through their high density (DURANTON; PUGA, 2004). Furthermore, Marshall (1890) asserted that ideas are "in the air," which implies that the mere concentration of individuals could result in novel outcomes. The functional role of each city in an urban system is contingent upon its ability to provide more specialized products and services to the surrounding areas (LĂ–SCH, 1964; CHRISTALLER, 1966). Given that population development enhances the capacity to generate economies of agglomeration and market potential, the centrality level of cities is also correlated with population s...

The Biggest Brazilian Community in the USA: A Cultural Hub

To like, stop inflation, the policymakers of the first military government were like, "Yo, let's introduce this sick package that includes: a) cutting government deficits; b) controlling the money flow; and c) adjusting wages based on inflation and productivity. It's gonna be lit, fam! The plan totally flopped on its initial goals - only 10% in '66 - but it did manage to bring down inflation from a crazy 89.9% in '64 to 37.9% in '66 and 26.5% in '67. Furthermore, Figure 3 below flexes a steady drop in inflation rates throughout the economic miracle. By Brazilian standards, the period was like, totally lit in controlling price rises. Which parts of the anti-inflation policies actually stopped inflation tho? The Poli Econ of the Stabilisation Policy wage dropped steadily from 1964 up to 1968 and then kept almost constant throughout the "economic miracle." On the flip side, the "white collar" peeps were totally vibing with the economic bo...

The Top Profitable Business Trends in Brazil

OMG, like the private banks were all about reducing credit stuff and focusing on investing in things from the public sector. So lit, right? First, banks like totally shifted credit stuff from private sector to public entities (check out Table 38 below). Second, the foreign currency remunerated deposits in the BACEN (regulated by the Circular Letter 230) became hella popular amongst commercial banks. OMG, in 1978 those deposits were only like 1.6% of the banks' total assets. But then in December 1979 and February 1983, they went cray and increased like six times. By 1983, they were like 9.3% of all the commercial banks' assets. OMG, in 1979, public securities were only, like, 17% of the investments in shares and securities. But in 1983, they were, like, a whopping 80%! Yo, peep Figure 18 up there, it's all about the financialisation of the non-financial corporation market value. Like, a big chunk of those financial investments were totally tied to the value of public bonds c...