Skip to main content

Influencer Marketing for Small Businesses: Success Tips

By means of the previously mentioned research objectives—that of ascertaining the influence of influencers on purchasing interest in East Java cuisine—we hope to This is crucial so that consumers' purchasing intents are understood to be based on their impressions of the dependability or efficacy of influencer campaigns shown on social media. This study focuses especially on East Java's propensity to purchase culinary products based on videos influencers posted on Facebook, Instagram, and Tiktok. The gathered data in this work is analyzed and observed using a quantitative design. The study took place in East Java, particularly in the Regency area with much of culinary tourists. The choice of the province of East Java was based on the many gastronomic variations and significant population; hence, the probability of respondent selection is higher and many respondents spend their time on social media and observing influencers present promotions of different culinary pleasures in ...

How Brazil and the USA Compare in Social Policies

 

The analysis of public policies and programs in the United States is as ancient

as the practice of public policy-making (Munger, 2000). The Federalist Papers may be considered the most conspicuous illustration of a comprehensive examination of potential public policy. Nevertheless, the utilization of "expert analysis" to assess the efficacy of public policies and initiatives is a relatively recent development (Munger, 2000). A scientific approach to the study of public policy can be traced back to the mid-twentieth century, as per DeLeon (2006:39). Generally, the academic discipline known as the study of public policy was derived from the policy sciences approach, according to the majority of sources. The policy sciences approach has been predominantly attributed to the work of Harold D. Lasswell, who wrote in the late 1940s and early 1950s. His essay "The policy orientation," which served as the opening chapter of Lasswell and Daniel Lerner's The Policy Sciences, was the most prominent expression of this approach...The policy sciences orientation was explicitly dedicated to the rigorous application of the sciences to issues that impact governing and government. The recent demand for a comprehensive examination of American public policy and programmatic responses was a direct result of the extensive mobilization of public resources during the Second World War.

The practicality of applying scientific methods to the systematic analysis of large quantities of data was established in the post-war period with the emergence of electronic data computation. At the same time, there was a growing emphasis among scholars of social, political, and economic phenomena on the rigorous application of the scientific method, particularly in the context of quantitative analysis, to the examination of societal issues. The War on Poverty during the Johnson presidency served as an incentive for the ongoing expansion of policy analysis and the development of evaluation research as a distinct discipline within the social sciences (DeLeon, 2006; Munger, 2000; Rossi, Lipsey and Freeman, 2004). In the United States, policy analysis and evaluation research have been prominently featured in the fields of education, research, and political and public administration since the 1960s. The academic and practical domains of policy analysis and evaluation research have been consolidated in graduate-level courses across a variety of social science disciplines. University, private nonprofit, and for-profit organizations employ research teams to conduct policy analysis and evaluation research projects. These teams also work for legislative bodies, instruments of public administration, philanthropic entities, and advocacy groups. Policy analysis and evaluation research are acknowledged and supported by a diverse array of professional associations. Consequently, this article is predicated on the premise that policy analysis and evaluation research are well-established components of the public policy and administration landscape in the United States (DeLeon, 2006; Lynn Jr., 1999; Munger, 2000; Rossi, Lipsey, and Freeman, 2004).

In contrast, this discipline in Brazil is quite recent


The Luiz Inácio da Silva (Lula) administration (2003-2010) implemented numerous social policy initiatives, including the establishment of a new constitution in 1988 (Montero, 2005; Sugiyama, 2013; Vaitsman, Ribeiro and Lobato, 2013). Consequently, there has been an increase in the awareness of the necessity of employing social science methodologies to evaluate the performance and consequences of public policy and programming in Brazil. This article's fundamental premise is that policy analysis and evaluation research are not yet utilized to the same extent in Brazil as they are in the United States, despite the fact that they are increasingly utilized in Brazilian public policy and administration (Capobiango et al., 2011). The study presented here is a continuation of the work of Capobiango and colleagues (2011) and Vaitsman, Ribeiro, and Lobato (2013), who have both described the burgeoning field of public policy analysis in Brazil. In order to accomplish this, we employ bibliometric analysis methodologies to compare the research practices of public policy analysis and evaluation in the United States and Brazil. In particular, we compare articles that have been published on the subject in the academic journals of the two countries within the past decade. Specifically, we anticipate that the Brazilian policy analysis and evaluation research literature will be biased in this direction during the 10-year period covered by the analysis, given the emphasis on the development of social policy in Brazil since the establishment of the 1988 constitution and, more specifically, during the period beginning in 2003.

The effort to map the characteristics of the field of evaluation research in the two countries is justified by the relative lack of comparative research on the practices of public administration involving Southern hemisphere countries and the importance of this field of research for improving practice in countries like Brazil that are engaged in strengthening their institutional arrangements. The comparison considers the following variables: objectives, areas of research, the type of articles (e.g., empirical, theoretical, or theoretical/empirical), the type of data (quantitative or qualitative), the sources of data (primary, secondary, or primary/secondary), and the institutional affiliation of the authors. The paper is divided into the following sections: literature review, methods, results and discussion, and final considerations, in addition to this introduction. Evaluation research, known as public policy analysis or program assessment, is a collection of instruments that not only illustrate issues or suggest solutions to those that have been identified, but also indicate the necessary modifications that could result in improvements to policies and programs (Bechelaine and Ckagnazaroff, 2014).

The evaluation of policies, programs, and government plans is not considered an end in itself


but rather a critical instrument for enhancing the efficiency of public expenditure, quality management, and social oversight of the efficacy of government actions (Ceneviva and Farah, 2012). Ramos and Schabbach (2012) assert that there is no definitive definition of evaluation research. In order to ascertain the efficiency, effectiveness, impact, sustainability, and relevance of a completed or ongoing policy, program, or project, all definitions refer to the systematic and objective examination of its performance, implementation, and results (Costa and Castanhar, 2005). The objective of evaluation is to provide information that can enhance public decision-making by involving value judgments on the policy implemented. It necessitates the establishment of the criteria to be adopted and the assessment of the set of attributes or characteristics of the policy or program. Efficiency, effectiveness, efficacy/impact, coverage, technical and scientific quality, user satisfaction, and fairness are frequently employed criteria. The analyst must take into account the policy or program's scope in addition to the definition of evaluation criteria. Does it encompass a service or system? Is its service area local, municipal, regional, or national? The policy or program's target population must also be explicitly defined (Costa and Castanhar, 2005).

Comments

Popular posts from this blog

Brazil and the USA: A Comparative Look at Urban Life

  National economies are propelled by cities These spaces are attractive to the most productive firms and the most talented workers due to the agglomeration advantages they generate, which are the primary cause for their existence. This environment is conducive to growth and development. Cities promote economic advancement by facilitating the sharing, matching, and learning of individuals and businesses through their high density (DURANTON; PUGA, 2004). Furthermore, Marshall (1890) asserted that ideas are "in the air," which implies that the mere concentration of individuals could result in novel outcomes. The functional role of each city in an urban system is contingent upon its ability to provide more specialized products and services to the surrounding areas (LÖSCH, 1964; CHRISTALLER, 1966). Given that population development enhances the capacity to generate economies of agglomeration and market potential, the centrality level of cities is also correlated with population s...

The Biggest Brazilian Community in the USA: A Cultural Hub

To like, stop inflation, the policymakers of the first military government were like, "Yo, let's introduce this sick package that includes: a) cutting government deficits; b) controlling the money flow; and c) adjusting wages based on inflation and productivity. It's gonna be lit, fam! The plan totally flopped on its initial goals - only 10% in '66 - but it did manage to bring down inflation from a crazy 89.9% in '64 to 37.9% in '66 and 26.5% in '67. Furthermore, Figure 3 below flexes a steady drop in inflation rates throughout the economic miracle. By Brazilian standards, the period was like, totally lit in controlling price rises. Which parts of the anti-inflation policies actually stopped inflation tho? The Poli Econ of the Stabilisation Policy wage dropped steadily from 1964 up to 1968 and then kept almost constant throughout the "economic miracle." On the flip side, the "white collar" peeps were totally vibing with the economic bo...

The Top Profitable Business Trends in Brazil

OMG, like the private banks were all about reducing credit stuff and focusing on investing in things from the public sector. So lit, right? First, banks like totally shifted credit stuff from private sector to public entities (check out Table 38 below). Second, the foreign currency remunerated deposits in the BACEN (regulated by the Circular Letter 230) became hella popular amongst commercial banks. OMG, in 1978 those deposits were only like 1.6% of the banks' total assets. But then in December 1979 and February 1983, they went cray and increased like six times. By 1983, they were like 9.3% of all the commercial banks' assets. OMG, in 1979, public securities were only, like, 17% of the investments in shares and securities. But in 1983, they were, like, a whopping 80%! Yo, peep Figure 18 up there, it's all about the financialisation of the non-financial corporation market value. Like, a big chunk of those financial investments were totally tied to the value of public bonds c...