In contemporary business, particularly within the dynamic landscape of business-tobusiness marketing, organizations grapple with multifaceted challenges and opportunities. Ukraine, with its burgeoning sector, presents a captivating context for probing the intricate connections that exist among value creation, key customer acquisition, and preservation strategies. This scholarly endeavour embarks on a quest to unravel the distinctions of these strategic details and their profound implications. The landscape in Ukraine is a mosaic of diverse industries, each with its unique set of circumstances, challenges, and opportunities. Against this backdrop, businesses are incessantly engaged in devising strategies that can propel them towards sustainable growth and heightened competitiveness. Understanding the intricacies of marketing in this context is pivotal, for it provides a lens through which we can measure how Ukrainian enterprises navigate the multifaceted we...
A liberal democracy can survive for a while on institutional strength and widespread agreement. As long as most people are generally satisfied with how things are going (or have made peace with the status quo), it is easy to imagine that something like a social contract will keep things on track. Hamish MacAuley makes a persuasive case that many Canadians came of age politically between the collapse of the Berlin Wall and the 2008 financial crisis, when consensus was widespread and politics seemed optional, thus many chose to stay out. We abandoned democratic governing habits during prosperous times. Instead, we played politics. In response, McGill's Jacob T. Levy advocates for political action that rejects the status quo while also refusing to burn it all down or take our ball and go home. We should participate in politics, even if it is unsatisfying. When the foundations of our democratic structure or the rights of vulnerable people are jeopardized, it makes sense to delegate aut...