In contemporary business, particularly within the dynamic landscape of business-tobusiness marketing, organizations grapple with multifaceted challenges and opportunities. Ukraine, with its burgeoning sector, presents a captivating context for probing the intricate connections that exist among value creation, key customer acquisition, and preservation strategies. This scholarly endeavour embarks on a quest to unravel the distinctions of these strategic details and their profound implications. The landscape in Ukraine is a mosaic of diverse industries, each with its unique set of circumstances, challenges, and opportunities. Against this backdrop, businesses are incessantly engaged in devising strategies that can propel them towards sustainable growth and heightened competitiveness. Understanding the intricacies of marketing in this context is pivotal, for it provides a lens through which we can measure how Ukrainian enterprises navigate the multifaceted we...
National economies are propelled by cities These spaces are attractive to the most productive firms and the most talented workers due to the agglomeration advantages they generate, which are the primary cause for their existence. This environment is conducive to growth and development. Cities promote economic advancement by facilitating the sharing, matching, and learning of individuals and businesses through their high density (DURANTON; PUGA, 2004). Furthermore, Marshall (1890) asserted that ideas are "in the air," which implies that the mere concentration of individuals could result in novel outcomes. The functional role of each city in an urban system is contingent upon its ability to provide more specialized products and services to the surrounding areas (LÖSCH, 1964; CHRISTALLER, 1966). Given that population development enhances the capacity to generate economies of agglomeration and market potential, the centrality level of cities is also correlated with population s...