By means of the previously mentioned research objectives—that of ascertaining the influence of influencers on purchasing interest in East Java cuisine—we hope to This is crucial so that consumers' purchasing intents are understood to be based on their impressions of the dependability or efficacy of influencer campaigns shown on social media. This study focuses especially on East Java's propensity to purchase culinary products based on videos influencers posted on Facebook, Instagram, and Tiktok. The gathered data in this work is analyzed and observed using a quantitative design. The study took place in East Java, particularly in the Regency area with much of culinary tourists. The choice of the province of East Java was based on the many gastronomic variations and significant population; hence, the probability of respondent selection is higher and many respondents spend their time on social media and observing influencers present promotions of different culinary pleasures in
Our efforts add to the corpus of knowledge available about online advertising auctions. In this field, learning in repeated auctions (Balseiro and Gur, 2019; Kanoria and Nazerzadeh, 2020; Nedelec et al., 2022; collusion; Decarolis et al., 2020; discriminatory effects; Celis et al., 2019; Ali et al., 2019; Nasr and Tschantz, 2020; stochastic quality scores; Ostrovsky and Skrzypacz, has lately attracted interest. Rather, we want to underline under a given information structure auctions with various allocation strategies under parallel sales channels. Our approach thus differs from Bar-Isaac and Shelegia (2022), who evaluate auctions and auto-bidding systems in a single market with exogenous limits to the capacity to instruct and to price discriminate. Looking at a model of targeted bidding when the fixed number of organic search results is known, Motta and Penta investigate in their 2022 work Sponsored material in their surroundings could replace natural knowledge when the same company